10 Ways IPSA Will Drive Your Business Forward

Why Is IPSA The Right Choice For Independents?

Backing from the best paint brand in Australia – Haymes Paint.

Haymes Paint has a long history of supporting independent operators. Haymes have been the one constant within the paint industry for two generations, whist all major competitors have been bought / sold at least twice during this time.

Haymes commitment to the Independent channel will remain, as will their culture of family, not corporate.

Haymes Paint Shop will leverage the Haymes Paint brand, which is head and shoulders ahead of any other in customer rating (named by Canstar Blue as having Australia’s most Satisfied Customers 2018 to 2020).


Choice – multi trade depots, range diversification and products your customers want.

Haymes Paint has always supported the opportunity to our network partners of running multiple company trade centres. The evolution of IPSA does not change this key point.

Haymes Paint Shop will be the destination in the future for a diverse coatings offer, with many suppliers joining the IPSA network. 


A proven business system, that will give you more profit, more time to develop your business – and more time with your family!

Why shouldn’t you benefit from the same sort of tools that the large corporates use to fine-tune profit?

Haymes Paint Shop will start to even the playing field in this area, to help you with a Point of Sale system that can give you a real-time view of what is happening in your business day by day, hour by hour, minute by minute.

Network partners will be provided time to transition their stores to the PaintPOS system.

Trade painter purchasing paint and accessories from Haymes Paint Shop staff member.

A multi-channel marketing program, to bring more customers through your door.

Launch your new store

A launch plan to tell everyone in your community that you are here and ready with all their solutions. A multi-layered approach to maximise penetration into your market and continue the success of your business.

Leverage off a national brand, destination marketing and adapted assets

While Haymes Paint continue to penetrate the market through their national campaigns and direct consumers to your store, we will leverage off this and build upon it in your local area. All this will be part of a total marketing program, aligned to your destination using templated assets that can be adapted to your needs that builds on the work you have already done.

Integration with your POS system

You already know the power of an existing customer. Our POS systems can help you know more about them and find more of them once you know what defines them.

New services and offerings

Online digital marketing strategies to attract and transact with online shoppers.


A unique, category leading customer experience.

In general, paint retailing has been run the same way for a long time and has not kept pace with changes in the market or customer decision making just to name two things. Haymes Paint Shop over time will redefine the paint, coatings and colour experience for customers.


The best pricing and commission structure on Haymes paint.

That means no other Haymes Paint stockist will get a better price or commission than an IPSA network partner.

Haymes Paint will present prospective network partners everyday pricing, that will not require partners to purchase in large bulk volumes to achieve discounts. Additionally, Haymes trade centres offer generous commission structures for network partners. 


Staff working in the Haymes Paint factory.

When selling your business in the future, your Haymes Trade Centre is yours to sell.

If you decide to sell your business, IPSA network partners will be able to transact the full sales and commission value of their Haymes Trade Centre as part of the sales transaction.* This is contrary to the view and strategy employed by some other foreign owned manufacturers.

*Prospective IPSA members will need to successfully apply for membership


IPSA support staff to assist you in the planning, development and growth of your business. We are part of your team.

IPSA will run lean. Only resources that add value to network partners will be employed. All other resources will be sourced under a licence and services agreement with Haymes Paint. This will help eliminate costs and, as a result, more money will be spent on marketing our network of stores.


The security, resource base and support of being part of a larger organisation.

Shared learnings from people in the same position and market as you. Organisational learning to keep you ahead of market trends. Conferences and ongoing communications.

When you see our agreements and offer, they are simple and straight forward, but most importantly fair and equitable.


Support to assist with an easy transition for you, your staff and your customers.

We will walk with you and support you at every step of the process of transforming your business. This will include help with signage and setting up your store, marketing and promoting your store in your local area; we’ll make it as simple and easy as possible. We want to assist you to do what you do best: getting on with business!